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Saturday, May 5, 2012

Think Social Media Is A Fad? Think Again 2011 Youtube Facebook Twitter Linkedin Statistics




Think Social Media Is A Fad? Think Again 2011 Youtube Facebook Twitter Linkedin Statistics

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Tuesday, February 7, 2012

Perfect Example Of Social Media Gone Wrong


Sometimes even the best social media campaigns can go wrong.  Certain situations should never be part of a contest.

Original Post : Simply Zesty
We’ve seen lots of great awareness campaigns through social media that have made a real difference to charities. But sometimes the charity angle gets taken a little bit too far and a campaign that’s intended to do good can actually end up doing the complete opposite. A new campaign that’s just been launched by NBC provides a good example of this and will hopefully provide a bit of perspective for when you’re planning your next social media campaign. Yesterday NBC 10 launched a campaign in association with the Ocean State Animal Coalition. If the NBC 10 Facebook Page reaches 50,000 fans by February 29th, they will donate $5,000 to the center, which is committed to fighting against euthanasia in unwanted pets.

The implication being that if they don’t reach these numbers…..more animals will die?


 

While the video uses the quirky Facebook angle to generate interest, unsurprisingly they have ominously left out what will happen if they don’t reach the target number of fans.
Something has gone wrong

Something has gone a little bit wrong with social media, when a campaign like this is run, literally leaving the fate of animal’s lives down to something as trivial as a Facebook Like. Should the charity/animals not be deserving of the donation regardless? It has added an element of gamification into something that shouldn’t really be gamed. Some perspective is needed here, to understand the role that social media plays in society. While of course the awareness gained for the charity is a good thing, the campaign is an unfortunate casualty in the race for numbers and Likes in social media, seeing this as the ultimate currency.

Surely NBC can gain more social currency with a well thought out campaign that sees the charity get the money regardless, but uses Facebook in a fun way to build awareness of the cause? This then turns into the story of a company doing good to help those in need, instead of using those in need to help them reach an arbitrary goal.

Monday, February 6, 2012

WOW 10,000 Tweets Per Second

Can you believe there were 10,000 tweets per second in the last 3 minutes of the Super Bowl,

Written By - Rip Empson

Big TV events are becoming an increasingly popular catalyst of activity on social media, with sporting events being at the top of the list. Many of us can no longer enjoy a Super Bowl without checking Twitter every three seconds. Last year, there were several moments during the Super Bowl that set records for the most tweets per second during a sporting event, with a high of 4,064 TPS. The highs during the Super Bowl were no match for New Years Eve 2011 in Japan, which saw 6,939 tweets per second.
A year later, the Japanese continue to be avid tweeters, as the premiere of Japanese movie “Castles In The Sky” set the all-time record in December for tweets per second, at 25,088.
As Alexia shared at the time, the TPS record has since been held by a U.S. women’s soccer team’s game at 7,196 Tweets per second, which came among other notable Twitter events: Steve Jobs’ death at 6,049, Bin Laden’s death at 5,106 TPS, the day of the Japanese earthquake and Tsunami in March at 5,530 TPS, and the Royal Wedding in England in April at 3,966 TPS.
Clearly, we are getting a glimpse of the increasing relevance and popularity of Twitter during important events, as Twitter’s official Twitter account (head explosion) announced tonight that, in the final three minutes of Super Bowl 2012, there was an average of 10,000 tweets per second. Obviously, this is less than half the tweet frequency (I’ll coin the “TF” acronym) of the Castles In The Sky premiere, but by all accounts this is the record for TF during a live sporting event.
No doubt the 2012 Olympics in London, and 100 other events will give tonight’s Super Bowl a run for its money, but, for now, let us revel in tweet history.


 

Tuesday, January 10, 2012

71% More Likely To Purchase Based On Social Media Referrals - By Mike Ewing

Ecommerce companies that invest in inbound marketing will greatly increase their opportunity to grow online sales, lower COCA (cost of customer acquisition), and increase new customer retention. Consumers connect, rate, discuss, and consume product information and reviews like never before, making a strong online presence paramount for all sizes of ecommerce businesses. Ecommerce inbound marketing makes it possible for online stores to take advantage of the emerging social revolution by gravitating consumers to their own brands and products, driving organic and social media traffic and sales, lowering COCA, and increasing the adoption of customer retention along the way. Read more: 


 

Friday, December 9, 2011

The 11 Best Social Media Campaigns Of 2011

If you are still asking "What Is Social Media Marketing"  then please read this post. The following gives you real life examples of the best of the best in Social  Media Marketing Strategy.

Written By Steve Richards 

There are so many different metrics we can use to judge the success of a social media campaign:  views, sales figures, donations, likes, even mentions, but perhaps the most important is the intangible.
Was it memorable? Did it resonate with the audience? I asked around the office for the team’s favourite social media campaigns of 2011.
Our favourites don’t necessarily represent the campaigns that have had the highest impact, or the biggest budgets spent on them. They were just good, different, or downright odd.
Anyway, here are our favourites. We’d be interested to read yours …

Diesel’s use of QR codes

Fashion chain Diesel combined Facebook and QR codes to join up the offline experience of in store customers with their friends online.
This is just one example of what’s possible with QR codes and a brilliant way of incorporating real world content into the customers’ virtual profiles.