The 11 Best Social Media Campaigns Of 2011

If you are still asking "What Is Social Media Marketing"  then please read this post. The following gives you real life examples of the best of the best in Social  Media Marketing Strategy.

Written By Steve Richards 

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There are so many different metrics we can use to judge the success of a social media campaign:  views, sales figures, donations, likes, even mentions, but perhaps the most important is the intangible.
Was it memorable? Did it resonate with the audience? I asked around the office for the team’s favourite social media campaigns of 2011.
Our favourites don’t necessarily represent the campaigns that have had the highest impact, or the biggest budgets spent on them. They were just good, different, or downright odd.
Anyway, here are our favourites. We’d be interested to read yours …

Diesel’s use of QR codes

Fashion chain Diesel combined Facebook and QR codes to join up the offline experience of in store customers with their friends online.
This is just one example of what’s possible with QR codes and a brilliant way of incorporating real world content into the customers’ virtual profiles.

 

Read more about the other 10 Best Campaigns of 2011

You Don’t Have To Like Me On Facebook Anymore - Written By Ryan Dunlap

Consumer brands have been very reliant on the like button as part of the sharing experience on Facebook, but soon they might become less so. A whopping 51 percent of consumers said they are more likely to buy a product after liking the brand on Facebook, according to a new study by marketing firm Constant Contact and research company, Chadwick Martin Bailey.
The study also revealed that 56 percent of consumers said they are more likely to recommend a brand to a friend after becoming a fan of it on Facebook. Read More