You Don’t Have to Tweet to Twitter

Frequent comparisons to Facebook leave many confused about the true value of Twitter.

Twitter is having a remarkable year. Active users have soared to over 100 million per month, with daily actives now above 50 million. Tweets per day are over 250 million. Most top actors, athletes, and artists are all active on Twitter. Every news and sports program proudly advertises its Twitter account handle. No one would consider running for public office without a strong Twitter presence. Global news in any region breaks first and spreads fast on Twitter. Even uber-socialist Hugo Chavez of Venezuela has 2.24 million followers (which puts him slightly behind Mandy Moore, but just ahead of Queen Latifah). Read More

The Probabilistic Magazine Brand in the Social News Age

I've been thinking a lot about what a magazine brand can be within our current tech-mediated information ecosystem. In the paper days, a brand's identity was fairly simple. The brand was nearly synonymous with the magazine artifact. The artifact, which was a defined printed package of coherent content, served as a clear identity marker that drew a particular demographic. Those particular eyeballs, then, were sold to companies, who would buy pieces of the publication on which they could paste their advertisements.  Read More

Study shows brands are starting to abandon blogs and Twitter

Facebook is the king of social media ; there’s very little doubt about that. But has it reached a point where it has grown so far ahead of other social media channels, that now to ‘do’ social media really means to ‘do’ Facebook? For brands, this is understandable. You want to chase the eyeballs after all and right now (and likely for a long time to come) the eyeballs are all on Facebook. Far from being just conjecture or a general comment on social media trends, stats are beginning to emerge that seem to confirm this.  Read More

Social Media: The Natural Way to Promote Your Mobile App

The number of mobile apps ready for download in the App Store and the Android Marketplace currently stands at 1.1 million (according to a recent study by research2guidances.com). No, that’s not a typo, 1.1 MILLION apps!Social Media The Natural Way to Promote Your Mobile App

80% = the number of apps industry researchers suggest fail to hit the 1,000 downloads mark.Read More