More Small Businesses Extol the Benefits of Social Media - Written By Mikal E Belicove

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The vast majority of small-business owners are discovering that social media doesn't have to be painful. And as a result, those entrepreneurs who are choosing to take advantage of social channels say they're reaping huge rewards besides being able to commune with customers, according to a new report.
The Fall 2011 Attitudes and Outlook Survey from email marketing firm Constant Contact, shows that small businesses are wising up to their customers' desire for engagement. And they're responding to that desire by actively "listening" to their clients -- on Facebook, Twitter, LinkedIn and company web sites.Here are three benefits business owners cite from their use of social media:  READ MORE

Business Owners: Are You A Mover Or A Head Shaker?

Anchor Advisors, a Chicago-based small business advisory firm, conducted a study on over a 130 business owners to find out what owners of growing companies and those of struggling companies were doing differently. The respondents consisted of mostly founder-led small businesses with sales from less than $1M to over $10M.
We categorized business owner respondents into two areas: “Movers,” owners of growing companies, and “Head Shakers,” owners of companies with flat or no growth.  READ MORE