The 11 Best Social Media Campaigns Of 2011

If you are still asking "What Is Social Media Marketing"  then please read this post. The following gives you real life examples of the best of the best in Social  Media Marketing Strategy.

Written By Steve Richards 

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There are so many different metrics we can use to judge the success of a social media campaign:  views, sales figures, donations, likes, even mentions, but perhaps the most important is the intangible.
Was it memorable? Did it resonate with the audience? I asked around the office for the team’s favourite social media campaigns of 2011.
Our favourites don’t necessarily represent the campaigns that have had the highest impact, or the biggest budgets spent on them. They were just good, different, or downright odd.
Anyway, here are our favourites. We’d be interested to read yours …

Diesel’s use of QR codes

Fashion chain Diesel combined Facebook and QR codes to join up the offline experience of in store customers with their friends online.
This is just one example of what’s possible with QR codes and a brilliant way of incorporating real world content into the customers’ virtual profiles.

 

Read more about the other 10 Best Campaigns of 2011

You Don’t Have To Like Me On Facebook Anymore - Written By Ryan Dunlap

Consumer brands have been very reliant on the like button as part of the sharing experience on Facebook, but soon they might become less so. A whopping 51 percent of consumers said they are more likely to buy a product after liking the brand on Facebook, according to a new study by marketing firm Constant Contact and research company, Chadwick Martin Bailey.
The study also revealed that 56 percent of consumers said they are more likely to recommend a brand to a friend after becoming a fan of it on Facebook. Read More

More Small Businesses Extol the Benefits of Social Media - Written By Mikal E Belicove

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The vast majority of small-business owners are discovering that social media doesn't have to be painful. And as a result, those entrepreneurs who are choosing to take advantage of social channels say they're reaping huge rewards besides being able to commune with customers, according to a new report.
The Fall 2011 Attitudes and Outlook Survey from email marketing firm Constant Contact, shows that small businesses are wising up to their customers' desire for engagement. And they're responding to that desire by actively "listening" to their clients -- on Facebook, Twitter, LinkedIn and company web sites.Here are three benefits business owners cite from their use of social media:  READ MORE

Business Owners: Are You A Mover Or A Head Shaker?

Anchor Advisors, a Chicago-based small business advisory firm, conducted a study on over a 130 business owners to find out what owners of growing companies and those of struggling companies were doing differently. The respondents consisted of mostly founder-led small businesses with sales from less than $1M to over $10M.
We categorized business owner respondents into two areas: “Movers,” owners of growing companies, and “Head Shakers,” owners of companies with flat or no growth.  READ MORE

You Don’t Have to Tweet to Twitter

Frequent comparisons to Facebook leave many confused about the true value of Twitter.

Twitter is having a remarkable year. Active users have soared to over 100 million per month, with daily actives now above 50 million. Tweets per day are over 250 million. Most top actors, athletes, and artists are all active on Twitter. Every news and sports program proudly advertises its Twitter account handle. No one would consider running for public office without a strong Twitter presence. Global news in any region breaks first and spreads fast on Twitter. Even uber-socialist Hugo Chavez of Venezuela has 2.24 million followers (which puts him slightly behind Mandy Moore, but just ahead of Queen Latifah). Read More

The Probabilistic Magazine Brand in the Social News Age

I've been thinking a lot about what a magazine brand can be within our current tech-mediated information ecosystem. In the paper days, a brand's identity was fairly simple. The brand was nearly synonymous with the magazine artifact. The artifact, which was a defined printed package of coherent content, served as a clear identity marker that drew a particular demographic. Those particular eyeballs, then, were sold to companies, who would buy pieces of the publication on which they could paste their advertisements.  Read More

Study shows brands are starting to abandon blogs and Twitter

Facebook is the king of social media ; there’s very little doubt about that. But has it reached a point where it has grown so far ahead of other social media channels, that now to ‘do’ social media really means to ‘do’ Facebook? For brands, this is understandable. You want to chase the eyeballs after all and right now (and likely for a long time to come) the eyeballs are all on Facebook. Far from being just conjecture or a general comment on social media trends, stats are beginning to emerge that seem to confirm this.  Read More

Social Media: The Natural Way to Promote Your Mobile App

The number of mobile apps ready for download in the App Store and the Android Marketplace currently stands at 1.1 million (according to a recent study by research2guidances.com). No, that’s not a typo, 1.1 MILLION apps!Social Media The Natural Way to Promote Your Mobile App

80% = the number of apps industry researchers suggest fail to hit the 1,000 downloads mark.Read More