A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is..
Tuesday, January 10, 2012
71% More Likely To Purchase Based On Social Media Referrals - By Mike Ewing
Ecommerce companies that invest in inbound marketing will greatly increase their opportunity to grow online sales, lower COCA (cost of customer acquisition), and increase new customer retention. Consumers connect, rate, discuss, and consume product information and reviews like never before, making a strong online presence paramount for all sizes of ecommerce businesses. Ecommerce inbound marketing makes it possible for online stores to take advantage of the emerging social revolution by gravitating consumers to their own brands and products, driving organic and social media traffic and sales, lowering COCA, and increasing the adoption of customer retention along the way. Read more:
Subscribe to:
Posts (Atom)