A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is..
Thursday, November 10, 2011
Study shows brands are starting to abandon blogs and Twitter
Facebook is the king of social media ; there’s very little doubt about that. But has it reached a point where it has grown so far ahead of other social media channels, that now to ‘do’ social media really means to ‘do’ Facebook? For brands, this is understandable. You want to chase the eyeballs after all and right now (and likely for a long time to come) the eyeballs are all on Facebook. Far from being just conjecture or a general comment on social media trends, stats are beginning to emerge that seem to confirm this. Read More
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