The Probabilistic Magazine Brand in the Social News Age

I've been thinking a lot about what a magazine brand can be within our current tech-mediated information ecosystem. In the paper days, a brand's identity was fairly simple. The brand was nearly synonymous with the magazine artifact. The artifact, which was a defined printed package of coherent content, served as a clear identity marker that drew a particular demographic. Those particular eyeballs, then, were sold to companies, who would buy pieces of the publication on which they could paste their advertisements.  Read More